Top 5 Social Apps Performance in UAE Q4 2023

In Q4 2023, the performance of the top 5 social apps in the United Arab Emirates on a unified platform displayed notable trends in downloads, revenue, and active users, according to data from Sensor Tower.

TikTok experienced a significant fluctuation in weekly revenue, peaking at approximately $960K in the week of November 27 and closing the quarter with $952K in the final week of December. Weekly downloads for TikTok peaked at around 99K in the week of October 23, with a general decline towards the end of the quarter, finishing at about 76K. Active users saw a slight increase, ending the quarter at around 6.3M.

Facebook maintained a steady weekly revenue, averaging around $22K throughout the quarter. Downloads saw a noticeable increase, reaching close to 79K in the week of October 23. The number of active users remained consistently high, peaking at approximately 7.1M in mid-December.

Instagram showed a diverse revenue trend, hitting a high of about $109K in the week of October 23. Weekly downloads peaked at around 71K in the week of November 27, before tapering off towards the end of December. Active users remained relatively stable, ending the quarter with around 2.7M.

Bigo Live - Live Streaming App saw a significant peak in revenue of approximately $100K in the week of November 27. Downloads were highest at around 21K in the week of October 23, with a slight decline towards the end of the quarter. Active users hovered around 200K throughout the quarter.

MOI UAE maintained a consistent number of weekly downloads, peaking at about 19K in the weeks of October 2 and November 20. Active users saw a steady increase, reaching approximately 64K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.